Do you want to know about Ionic Air Purifier? read this post. Ionic air purifier reviews abound all over the internet, on manufacturers’ sites, resellers’ sites, enthusiasts’ sites and of course, the ubiquitous spam. Ironically, even reviews need to be reviewed!
Reviews by manufacturers themselves are often just slick advertising. Years of tuning our minds off at the sight of TV commercials tend to put us on guard when assessing such presentations, be they in print or on air. Some manufacturers, perhaps more deep-pocketed, feature accolades by independent third party institutions. These would seem acceptable. Nevertheless, thoughts of behind-the-scenes financial incentives are hard to dispel for a movie-going generation so often bombarded with conspiracy screenplays.
Reviews on manufacturers’ or resellers’ sites also often feature accounts by users who wax lyrical about the wonders they have experienced since they bought the ionic air purifier. These are personal and subjective experiences of individuals who have benefited in various ways. They sound genuine. Testimonials made by honest, ordinary people. No reason not to believe them. But are these reliable reviews? We all like to believe so since we enthusiastically lap them up, dreaming of how wonderful it will be when we enjoy the same benefits. All it takes is a click of the buy button or a trip to the nearest departmental store. Hold on, hold on. Doesn’t it sound too perfect? Not a whimper of discontent. Cherry-picking comes to mind, that is, only positive feedback is featured.
Another source of anecdotal (or experiential as opposed to empirical or scientific) reviews may be our well-meaning relatives, friends, and acquaintances. “Have you tried Brand X Purifier? I’m using it and my morning allergic reactions have disappeared! Why don’t you try it?” Heard that one before? Or someone else says, “Using Brand Y Purifier at home is just burning electricity for no good reason. I’m going to dump that useless piece of junk right now! Take my advice, don’t ever waste any money on it.” Such personal comments are often relied upon when decisions are made about whether to buy a purifier. They are offered with no personal gain and no malice.
Resellers of multiple brands of purifiers should logically make every effort to move the stocks that they have on hand. One would expect that their reviews are objectively done. That might be so in a brick and mortar business world. But these days, resellers need not carry any stock. All they need are beautifully crafted images from purifier manufacturers with whom they are affiliated. With drop shipping, there is no need to carry any inventory at all. The profit-driven reseller would naturally give heavier emphasis to the principal who rewards with the best margin. It is only sensible to take such reviews with a huge pinch of salt.
Ionic air purifier reviews occasionally arrive in the form of a spam e-mail or an on-screen pop-up, pop-under or whatever. Obviously, these must be among the highest paying affiliate products for those who spam. If you pay attention to the status bar of your internet browser, you will notice it points to an affiliate link. We need not say more of the quality of such reviews.
What about reviews on the enthusiasts’ sites, just like the blog of this writer? There are several other good enthusiasts’ sites but they fall short by failing to realize that real reviews require real resources. Some even buy the air purifier for the purpose of reviewing it. Well and good but it’s just not possible for the individual, or even an ordinary corporation, to be in a position to perform objective and thorough reviews without specialized testing equipment.
Then there are many websites that spring up overnight to offer ionic air purifier reviews. But on close scrutiny of the language and content, one will realize that they sound almost identical. Even the grammatical errors are the same? What gives? These are content written by professional copy writers paid to produce articles for those who want to set up instant websites. Nothing wrong in both these activities. However, the site owner ought to dig deeper and investigate the facts and myths rather than just blindly regurgitate mass-produced literature. Unfortunately, much of the content is not well-researched and it shows up after you have read the second or third article.
Of all the above reviews, “caveat emptor” or let the buyer beware.
On The Ionic Air Purifier Blog, there will be no subjective personal views. But objective reports based on solid data (not hype), posted solely with the aim of helping readers make informed decisions to meet their specific needs. In a nutshell, the rigorous reviews will focus on the 4 Key Factors that have been elaborated in the articles of this writer at EzineArticles.com:
(1) Safety – the beneficial reactive agents of the purifier technology must not cause bodily harm to users;
(2) Safety – the unintended by-products of the purifier technology must not cause bodily harm to users;
(3) Efficacy – the purifier technology is based on sound scientific theory that has been rigorously proven in a laboratory to really work;
(4) Efficiency – the lab-tested purifier technology has been successfully transplanted from theory into an appliance that will deliver the same results in a user setting at home, in school, in the workplace etc.
The 4 Key Factors Ionic Air Purifier Review will investigate the source data from the manufacturers of ionic air purifiers, invite manufacturers to present their case and will analyze and summarize their answers. A survey of more than 50 questions each has been sent to a few prominent manufacturers. We hope they will respond to the win-win situation in our efforts and contribute to the only one-stop ionic air purifier reviews database, by a user, for all users.
